Plan your Google Ads or any PPC campaign budget. Instantly estimate clicks, impressions, conversions, cost per lead, and ROAS from your ad spend.
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From search intent capture to competitor research — pick the tool that pays for itself.
| Tool | Pricing | Feature | Best For | |
|---|---|---|---|---|
GAD Google Ads TOP | Pay per click | India's largest search ad network | Capture buying-intent searches | Start Free |
MTA Meta Ads | Pay per click | Facebook + Instagram reach | Visual brand awareness | Start Free |
SEM SEMrush | $139/mo | Keyword + competitor research | SEO + paid keyword discovery | Start Free |
AHR Ahrefs | $129/mo | Backlinks + content gap analysis | Content marketing strategy | Start Free |
UBR Ubersuggest | $29/mo | Affordable Ahrefs alternative | Budget-conscious marketers | Start Free |
Pricing is indicative. Affiliate links — we may earn a commission at no cost to you.
Compare all ad toolsPPC is an online advertising model where advertisers pay each time a user clicks on their ad. Google Ads is the most popular PPC platform. Advertisers bid on keywords and pay per click received.
ROAS (Return on Ad Spend) measures how much revenue you earn for every dollar spent on advertising. A ROAS of 4x means you earn $4 in revenue for every $1 spent. A ROAS above 1x is profitable.
The average CTR for Google Search Ads is 2–5%. Display ads have much lower CTR (typically 0.1–0.5%). Higher CTR usually indicates better ad relevance and quality score.
Average PPC conversion rates vary by industry — typically 2–5% for e-commerce, and up to 10–15% for high-intent lead generation. Optimizing your landing page is the fastest way to improve conversions.